Communicate to Lead: Essential Strategies for Local Government
- truthaboutlocalgov
- May 10
- 5 min read

Effective communication is the cornerstone of successful leadership, especially for those working in local government. As a manager or influencer, your ability to convey ideas clearly and build strong relationships can significantly impact your team's performance and morale. In this blog, we will explore key communication theories, including Michael Argyle's Communication Cycle Model, Eric Berne's Transactional Analysis, and Joseph Luft and Harry Ingram's Johari Window. These models provide valuable insights into the dynamics of communication, helping you to enhance your skills and foster a more collaborative and productive work environment. As John C. Maxwell aptly said, "Success is knowing your purpose in life, growing to reach your maximum potential, and sowing seeds that benefit others." By mastering the art of communication, you can better support and develop your team, driving success for both individuals and the organisation as a whole.
"Success is knowing your purpose in life, growing to reach your maximum potential, and sowing seeds that benefit others." John C Maxwell
Michael Argyle's Communication Cycle Model
Michael Argyle's Communication Cycle Model is a framework that outlines the process of effective interpersonal communication.

The model consists of six key stages:
Idea Occurs: The sender generates an idea or thought that they wish to communicate.
Message Coded: The sender encodes the idea into a message using verbal or non-verbal methods.
Message Sent: The encoded message is transmitted to the receiver through a chosen channel, such as speech, writing, or gestures.
Message Received: The receiver receives the message through their sensory channels.
Message Decoded: The receiver interprets and decodes the message to understand its meaning.
Feedback: The receiver provides feedback to the sender, indicating whether the message was understood correctly.
This cyclical process emphasises the importance of feedback and the continuous nature of communication, ensuring that messages are accurately conveyed and understood.
Application for Local Authorities Officers and Members
Local authorities officers and members can apply Argyle's Communication Cycle Model to enhance their team's communication and effectiveness:
Idea Occurs:
Encourage Clear Thinking: Before communicating, ensure that the idea or message is clear and well-formed. This helps in conveying the message accurately and effectively.
Message Coded:
Use Appropriate Language: Choose words and non-verbal cues that are suitable for the audience. This includes considering cultural sensitivities and the context of the communication.
Message Sent:
Select the Right Channel: Decide on the most effective medium for the message, whether it's a face-to-face meeting, email, or phone call. The choice of channel can impact how the message is received.
Message Received:
Ensure Accessibility: Make sure that the message is accessible to all team members. This might involve providing written materials for those who prefer to read or using visual aids for those who benefit from seeing information.
Message Decoded:
Promote Active Listening: Encourage team members to listen actively and attentively. This involves paying full attention, avoiding interruptions, and asking clarifying questions if needed.
Feedback:
Seek and Provide Feedback: Create a culture where feedback is regularly sought and given. This helps in confirming understanding and making necessary adjustments to improve communication.
Eric Berne's Transactional Analysis
Eric Berne's Transactional Analysis (TA) is a psychoanalytic theory and method of therapy developed in the 1950s. TA focuses on the interactions, or "transactions," between individuals and identifies three distinct ego states that influence these interactions:

Parent Ego State: This state encompasses behaviours, thoughts, and feelings copied from parents or authority figures. It can be nurturing or critical.
Adult Ego State: This state is characterised by rational, objective, and data-driven thinking. It processes information and makes decisions based on reality.
Child Ego State: This state includes behaviours, thoughts, and feelings replayed from childhood. It can be natural, adaptive, or rebellious.
TA analyses these ego states to understand and improve communication, aiming to foster healthier interactions and relationships.
Application for Local Authorities Officers and Members
Local authorities officers and members can apply Transactional Analysis to enhance their team's communication and effectiveness:
Recognise Ego States:
Identify Communication Patterns: Encourage team members to recognise which ego state they are operating from during interactions. This awareness can help in understanding and improving communication dynamics.
Promote Adult Ego State: Foster a culture where rational and objective thinking is valued. Encourage team members to engage in data-driven discussions and decision-making.
Improve Interactions:
Address Negative Parent and Child States: Help team members identify and address critical or rebellious behaviours that may hinder communication. Provide support to shift towards more nurturing and adaptive interactions.
Enhance Positive States: Encourage nurturing behaviours from the Parent ego state and creativity from the Child ego state. This can lead to a more supportive and innovative team environment.
Facilitate Effective Communication:
Use TA Techniques: Implement TA techniques such as "stroking" (positive reinforcement) and "games analysis" (identifying and addressing repetitive negative interactions) to improve communication quality.
Provide Training: Offer training sessions on TA to help team members understand and apply the concepts in their daily interactions.
Joseph Luft and Harry Ingham's Johari Window
The Johari Window, developed by psychologists Joseph Luft and Harry Ingham in 1955, is a model designed to enhance self-awareness and improve communication within groups. The model is represented by a four-quadrant grid:

Open Area: Information about oneself that is known both to the individual and to others. This area grows as mutual trust and communication increase.
Blind Area: Information about oneself that is unknown to the individual but known to others. Feedback from others can help reduce this area.
Hidden Area: Information about oneself that is known to the individual but kept hidden from others. Self-disclosure can reduce this area, fostering greater openness.
Unknown Area: Information about oneself that is unknown both to the individual and to others. This area can be explored through new experiences and self-discovery.
The Johari Window is a valuable tool for improving interpersonal relationships, enhancing communication, and fostering personal development.
Application for Local Authorities Officers and Members
Local authorities officers and members can apply the Johari Window model to enhance their team's communication and effectiveness:
Expand the Open Area:
Encourage Open Communication: Foster an environment where team members feel comfortable sharing information, ideas, and feedback. This can be achieved through regular team meetings, open-door policies, and active listening.
Build Trust: Create a culture of trust where team members feel safe to express themselves without fear of judgment or retribution.
Reduce the Blind Area:
Seek Feedback: Encourage team members to seek and provide constructive feedback. This helps individuals become aware of their blind spots and improve their self-awareness.
Promote Peer Reviews: Implement peer review processes where team members can give and receive feedback on their performance and behaviour.
Minimise the Hidden Area:
Encourage Self-Disclosure: Support team members in sharing relevant personal information and experiences that can enhance team understanding and cohesion.
Create Safe Spaces: Provide opportunities for team members to share their thoughts and feelings in a supportive and confidential environment.
Explore the Unknown Area:
Facilitate Personal Development: Offer training and development programmes that encourage self-exploration and growth. This can include workshops, coaching, and mentoring.
Promote New Experiences: Encourage team members to take on new challenges and roles that push them out of their comfort zones and help them discover new strengths and abilities.
“Leadership is not about titles, positions, or flowcharts. It is about one life influencing another." John C. Maxwell
In conclusion, effective communication is the cornerstone of successful leadership, particularly within local government. By exploring and applying the principles of Michael Argyle's Communication Cycle Model, Eric Berne's Transactional Analysis, and Joseph Luft and Harry Ingham's Johari Window, managers can significantly enhance their communication skills. These models provide valuable insights into the dynamics of interpersonal interactions, helping to foster a more collaborative and productive work environment. As John C. Maxwell wisely stated, "Leadership is not about titles, positions, or flowcharts. It is about one life influencing another." By mastering the art of communication, you can better support and develop your team, driving success for both individuals and the organisation as a whole.
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