Making Conferences Count: A Guide for Local Government Professionals
- truthaboutlocalgov
- 3 days ago
- 4 min read
In the world of local government, professional development is not just about formal training or qualifications—it’s also about the relationships you build and the insights you gather from others in the field. Conferences, often seen as a “nice to have,” are in fact a vital part of a senior officer’s toolkit. As you progress in your career, attending conferences becomes more common, and making the most of these opportunities is essential—not just for your own growth, but for the benefit of your local authority.
As the saying goes, “Your network is your net worth.” In local government, where collaboration, innovation, and shared learning are key, this couldn’t be more true.
1. Set Clear Goals Before You Go
Before you even step foot in the venue, take time to define what success looks like for you.
Are you hoping to:
Meet potential collaborators?
Learn about a specific policy area?
Discover new digital tools or service models?
Raise your profile in the sector?
Write down 2–3 specific goals. This will help you stay focused and ensure your time is well spent.
“Without goals, and plans to reach them, you are like a ship that has set sail with no destination.” – Fitzhugh Dodson
2. Do Your Homework: Research the Delegate List
If the delegate list is available in advance, use it. Identify key individuals you’d like to meet—whether they’re from neighbouring councils, central government, or partner organisations. Reach out ahead of time to schedule short meetings or coffee catch-ups.
When you do, send over a brief agenda or a few talking points. This not only shows professionalism but also helps the other person prepare, making the conversation more productive and less awkward.
3. Announce Your Attendance on LinkedIn
Let your network know you’ll be attending. A simple LinkedIn post with a clear call to action—such as “Let me know if you’re attending too!”—can spark useful connections and even lead to impromptu meetups.
This also helps raise your profile and shows that you’re actively engaged in sector-wide learning.
4. Be Strategic About Sessions
Don’t try to attend everything. Choose sessions that align with your goals, and make sure to take notes. More importantly, give yourself time to reflect on what you’ve heard. Ask yourself:
How does this apply to my work?
What could we do differently in our authority?
Who else in my team needs to hear this?
Consider writing a short internal briefing or blog post afterwards to share your learning. This not only reinforces your own understanding but also demonstrates value to your organisation.
5. Follow Up With Everyone You Meet
After the conference, take time to reconnect with the people you spoke to. A short message on LinkedIn or email thanking them for their time and referencing your conversation goes a long way.
If you promised to share something—an article, a contact, a case study—make sure you follow through. This builds trust and keeps the relationship warm.
“The fortune is in the follow-up.” – Jim Rohn
6. Pace Yourself: Conferences Are a Marathon of Sprints
Networking is intense. You’re constantly “on,” and that can be draining. Think of networking as a series of sprints rather than a marathon. Build in short breaks to recharge—whether that’s a walk, a quiet coffee, or even a quick meditation.
If it’s a multi-day event, consider incorporating some light exercise or whatever helps you reset. You’ll be more present and effective as a result.
7. Look Ahead: Stay Alert to Future Opportunities
Many conferences offer early-bird discounts or loyalty rates for returning delegates. Make sure you’re signed up to mailing lists or alerts so you don’t miss out.
Also, reflect on whether the event was worth the investment. If it was, consider recommending it to colleagues or even proposing a speaking slot for next year.
8. Bring It Back to the Office
One of the most powerful things you can do post-conference is to share what you’ve learned. This could be:
A short presentation at a team meeting
A written summary for your director
A blog post on your council’s intranet
This not only multiplies the value of your attendance but also positions you as a thought leader within your organisation.
9. Bonus Tips You Might Not Have Considered
Pack smart: Bring business cards, a portable charger, and a refillable water bottle.
Dress for comfort and confidence: You’ll be on your feet a lot.
Use the event app: If available, these often include live updates, maps, and networking tools.
Be open to serendipity: Some of the best conversations happen in queues or over lunch.
“Sometimes the most valuable session isn’t in the programme—it’s the one you have over coffee.”
Final Thoughts
Conferences are more than just a break from the office—they’re a chance to learn, connect, and grow. For local government officers, especially those in senior roles, they’re an essential part of staying informed and influential in a rapidly changing sector.
By approaching conferences with intention, preparation, and follow-through, you can turn a few days out of the office into long-term value for both yourself and your organisation.